4K UHD is a resolution of 3840 pixels × 2160 lines and is one of the two resolutions of ultra-high definition television targeted at consumer television. 4K UHD has twice the horizontal and vertical resolution of the 1080p HDTV format, with four times as many pixels overall.


5th generation mobile networks or 5th generation wireless systems, abbreviated 5G, are the proposed next telecommunications standards beyond the current 4G/IMT-Advanced standards.


8K resolution, or 8K UHD, is the current maximum of ultra-high definition television (UHDTV) resolution in digital television and digital cinematography. 8K refers to the horizontal resolution of 7,680 pixels, forming the total image dimensions of (7680×4320). 8K UHD has twice the horizontal and vertical resolution of 4K UHD, with four times as many pixels overall, or sixteen times as many pixels as Full HD.


Affiliate Internet advertising encompasses Internet ads which are placed on a high number of Web sites which are typically linked to an affiliate network. Affiliate Internet advertising typically is settled on a performance basis (i.e. cost per click or cost per acquisition).


Allgemeine Plakatgesellschaft AG, is Switzerland’s leading out-of-home media company. Specializing in digital and ana-logue posters and special advertising formats at busy locations on the street, in railway stations, in shopping centers and at points of interest, APG|SGA and its associated segment brands Airport, Mega Poster, Mountain, Rail, Traffic and Promotion cover all areas of Out of Home advertising, representing quality and tradition combined with innovation. Over 530 employees ensure a lasting impression when communicating with their customers, the authorities and the advertising industry. They manage poster spaces and displays throughout Switzerland with great care, environmental responsibility and precision.


Average revenue per user

Augmented reality (AR)

Augmented reality (AR) is a technology that layers computer-generated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it.


Bandwidth is a variable in signal processing which gives information on the total information flow over a given time.


Display Internet advertising appears on Web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements (these audio and video elements are typically referred to as Rich Media). Adobe Systems Flash or.gif are the preferred presentation formats for such interactive advertisements.


Beacons are devices that send a small amount of data using Bluetooth low energy (BLE). Beacons don’t use internet to transmit information, but continuously send a signal via bluetooth that can be received by any device cabable of bluetooth within a certain range. They can, for example, be used to promote offers of a nearby store, provide information on train schedules of a station nearby, or help navigate users to a certain location, e.g. a free parking space. In combination with sensors the message can be varied depending on the circumstances, e.g. weather or date and time.

Big data

Big Data is a generic term used to describe the mining of vast amounts of unstructured data. Produced on a daily basis, this data is forwarded to a relational database for analysis. One of the primary objectives in terms of Big Data is to discover repetitive, reproducible business patterns.


A blockchain is a digitized, decentralized, public ledger of all cryptocurrency transactions. Constantly growing as ‘completed’ blocks (the most recent transactions) are recorded and added to it in chronological order, it allows market participants to keep track of digital currency transactions without central recordkeeping. Each node (a computer connected to the network) gets a copy of the blockchain, which is downloaded automatically.

Broadcast advertising

The term broadcast advertising applies to commercials aired on
either television or radio, which are typical called spots.


A bundle is an offer of several products for sale as one combined product. Product bundling is a common feature in imperfectly competitive product markets. Especially firms in telecommunications, financial services, health care, and information industries frequently offer products in bundles.

Cable television (CATV)

Cable television is a system of transmitting television via signals through fixed optical fibres or coaxial cables. In contrast to the traditional over-the-air broadcasting method no antenna is needed.


Classified (Internet) advertising differs from standard advertising in that it allows private individuals (not simply companies or corporate entities) to solicit sales for products and services. Classified (Internet) advertising is usually text-only and can consist of as little as the type of item being sold and a telephone number to call for more information. Classified (Internet) advertising is called such because it is generally grouped within the publication under headings classifying the product or service being offered. Typical classes are cars, real estate or job offerings.

Click-through rate (CTR)

The percentage of individuals viewing a web page who click on a specific advertisement that appears on the page. Click-through rate measures how successful an ad has been in capturing users' interest. The higher the click-through rate, the more successful the ad has been in generating interest


DAB+ is the advancement of the DAB standard. Thanks to improved audio codecs (AAC) it becomes possible to transmit more programms with the same capacity. 

Data Over Cable Service Interface Specification (DOCSIS)

DOCSIS describes a technique, similar to DSL (see Digitsl Subscriber Lines), that enables cable companies to send data over cable. Bandwidth speed has been increased in every new version.

Digital Audio Broadcasting (DAB)

Digital Audio Broadcasting (DAB) is a digital radio technology for broadcasting radio stations, used in several countries, particularly in Europe. As of 2006, approximately 1,000 stations worldwide broadcast in the DAB format. An upgraded version of the system was released in February 2007, which is called DAB+. DAB is not forward compatible with DAB+, which means that DAB-only receivers will not be able to receive DAB+ broadcasts. DAB+ is approximately twice as efficient as DAB due to the adoption of the AAC+ audio codec, and DAB+ can provide high quality audio with as low as 64kbit/s.

Digital Out-of-Home (DOOH)

Digital Out-of-Home refers to dynamic media distributed across placed-based networks and digital signage. DOOH networks typically feature independently addressable screens, kiosks, jukeboxes or jumbotrons. DOOH media benefits location owners and advertisers alike in being able to engage with customers and extend the reach and effectiveness of marketing messages.

Digital Subscriber Lines (xDSL)

xDSL describes all kinds of digital subscriber lines. Digital subscriber lines (DSL) transport data via copper wire. They cover the connection of telephone switching stations with homes or offices. By combining the low transfer frequencies, higher bandwidth speed can be generated. The two main DSL categories are asymmetric DSL (ADSL) and symmetric DSL (SDSL).

Digital Terrestrial Television (DTT)

DTT is a technological evolution and advance from analogue terrestrial television. It provides more capacity, better picture quality, and lower operating costs for broadcast and transmission after the initial upgrade costs. DTT uses aerial broadcasts to a conventional antenna instead of a satellite dish or cable connection.

Fibre Optic

Fiber optic refers to the technology and medium used in the transmission of data as pulses of light through a strand or fiber medium made of glass or plastic (optical fiber), versus being sent as electrical pulses through conductive metal, like copper wires. Optical fiber technology can carry much more data than conventional copper wires and is less prone to electromagnetic interference, simply because data is transmitted in the form of light, rather than electricity.

Fibre to the Home (FTTH)

Fibre to the Home is the installation and use of optical fibre from a central point directly to individual buildings, such as residences, apartment buildings and businesses to provide unprecedented high-speed Internet access and/ or other bandwidth-intensive services. In Switzerland, the FTTH connection includes all necessary in-house installations. (see also Fibre to the x)

Fibre to the x (FTTx)

FTTx collectively describes the optical-fibre delivery of data. Optical fibre connections provide unprecedented high-speed Internet access and/or other bandwidth-intensive services. Fibre to the home (FTTH) is the installation and use of optical fibre from a central point directly to individual buildings, such as residences, apartment buildings and businesses. Fibre to the neighbourhood for example terminates in a cabinet within a few miles reach of customer’s houses.

Free-to-air services (FTA)

Free-to-air services are broadcasted unencrypted and may be received via any suitable receiver. FTA television channels can be delivered either by satellite or by broadcast via Very High Frequency (VHF) or Ultra High Frequency (UHF) bands.


Freemium describes a payment model that offers a cost-free basic and a charged premium model. Paid accounts often unlock features like unlimited access, advertisement-free content or exclusive services.


Gamification describes the use of typical game elements in everyday environments that aim at triggering a person’s intrinsic motivation to “play”. An (usually unpleasant) activity should be made more enjoyable and so engaging that it is done voluntarily.


Gigabits per second stands for billions of bits per second and is a measure of bandwidth (the total information flow over a given time) on a telecommunications medium.

HD Radio

HD Radio or "in-band on-channel" (IBOC), which is the unofficial technical name, is a digital radio technology used by AM and FM radio stations as a complement to DAB. A feature of HD Radio is that in contrast to DAB it does not work only digital. IBOC is a hybrid method of transmitting digital radio and analogue AM and FM radio broadcast signals simultaneously on the same frequency. It was developed by the US company iBiquity. Other digital radio systems include FMeXtra, Digital Audio Broadcasting (DAB), Digital Radio Mondiale (DRM30, DRM+), and Compatible AM Digital (CAM-D).

High Resolution Audio (HRA)

High-Resolution Audio refers to a collection of digital processes and formats that allow the encoding and playback of music using higher sampling rates than the standards used in CDs.

High-definition Television (HDTV)

High-definition (HD) TV is a digital TV broadcasting format that enables the transmission of widescreen pictures with more detail and higher quality than traditional analogue TV or other digital TV formats. HDTV has up to two million pixels per frame, roughly five times the previous standard. Today HDTV is digitally broadcast using video compression and is considered to be the best quality digital TV (DTV) format available.

Internet of Things

The Internet of things (IoT) is the network of physical devices, vehicles, and other items embedded with electronics, software, sensors, actuators, and network connectivity which enable these objects to collect and exchange data.

Internet Protocol Television (IPTV)

Internet Protocol television is a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as a LAN or the Internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats. Unlike downloaded media, IPTV offers the ability to stream the media in smaller batches, directly from the source. As a result, a client media player can begin playing the data (such as a movie) before the entire file has been transmitted. This is known as streaming media.

Internet Service Provider (ISP)

An Internet service provider offers the services, content and technology that are needed to access and use the Internet.

Long-Term Evolution (LTE)

Long Term Evolution is a 4G wireless broadband technology developed by the Third Generation Partnership Project (3GPP), an industry trade group. 3GPP engineers named the technology “Long Term Evolution” because it represents the next step (4G) in a progression from GSM, a 2G standard, to UMTS, the 3G technologies based upon GSM. LTE provides significantly increased peak data rates, with the potential for 100 Mbit/s downstream and 30 Mbit/s upstream, reduced latency, scalable bandwidth capacity, and backwards compatibility with existing GSM and UMTS technology. Future developments could yield peak throughput on the order of 300 Mbit/s.

Low Power Network (LPN)

Low power networks (LPN) or low power wide area networks (LPWAN) represent a wireless data network composed of various senders that sporadically transmit small data packages. The frequencies used are characterised by their wide range.

Low Power Wide Area Networks (LPWAN)

Low power wide area networks (LPWAN) or low power networks (LPN) represent a wireless data network composed of various senders that sporadically transmit small data packages. The frequencies used are characterised by their wide range.


LTE Advanced is a mobile communication standard and a major enhancement of the Long Term Evolution (LTE) standard.


Megabits per second stands for millions of bits per second and is a measure of bandwidth (the total information flow over a given time) on a telecommunications medium. Depending on the medium and the transmission method, bandwidth is also sometimes measured in the Kbit/s (thousands of bits or kilobits per second) range or in the Gbit/s (billions of bits or gigabits per second) range.

Mobile advertising

Mobile Internet advertising comprises all advertising delivered to mobile devices via formats designed for the specific device.

Mobile TV

Mobile TV usually means TV content watched on a small handheld device. One can distinguish between subscription-based broadcasts in mobile phone networks or received FTA services via terrestrial television stations. Some devices can also download contents from the Internet (e.g. recorded TV programmes and podcasts) for later viewing.

Native advertising

Native advertising is a type of concealed advertising that matches the form and function of the platform it uses. Native advertising it is primarily seen online.

Near Field Communication (NFC)

NFC (Near Field Communication) chips start sending small packets of data whenever they’re within a very short range of another NFC chip.


The Federal Office of Communications (German: BAKOM, French: OFCOM, Italian: UFCOM) regulates the telecommunications and broadcast market in Switzerland.

Over-the-top (OTT)

Over-the-top is a system for the delivery of audio or video services using unmanaged, open internet. There is no multiple system operator involved which owns control over published content. OTT services are always provided by third parties such as Zattoo, Wilmaa or Teleboy.

Pay-per-view (PPV)

PPV is a service by which a consumer can purchase certain TV content (e.g. movies or sports events) to view in their homes. The service provider broadcasts these events at the same time to all consumers who ordered them.

Player versus Environment (PvE) / Player versus Player (PvP)

Player versus environment (PvE) refers to a video game in which gamers compete against the game’s artificial intelligence, rather than other gamers. Player versus player (PvP) is a type of video or computer games in which the in-game combat takes place between two human players (gamers) rather than a player and a computer controlled opponent.

Public radio licence fee

A public radio licence fee is an official duty levied in many countries for the reception of television content. It is a form of tax to fund public broadcasting, allowing the providers to transmit radio contents without, or with limited, funding from commercials.

Public TV licence fee

A public TV licence fee is an official duty levied in many countries for the reception of television content. It is a form of tax to fund public broadcasting, allowing the providers to transmit TV contents with, or without limited, funding from commercials.

QR Code

Quick response (QR) codes are two-dimensional barcodes that can be read by smartphones with the help of a QR code reader app. Once your cell phone reads the code, some sort of information, such as text, poll, coupon for a local business or a hyperlink to a movie trailer is shared with you. The codes appear in a variety of places, such as magazine and newspaper ads.


Swiss federal law on radio and television.

Satellite TV

Satellite TV services are delivered by the provider through communications satellite and received by the consumer through a satellite dish and set-top box. In many areas of the world a wide range of TV channels are provided, often to remote areas that are not serviced by terrestrial or cable providers.

Search advertisement

In Internet marketing, search advertising, also called paid search, is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content. Search advertisements are targeted to match key search terms (called keywords) entered on search engines.


Simulcasting describes the state in which a radio station is broadcasting its shows over more than one channel. In this report, simulcasting refers mostly to operating both analogue and digital radio at the same time.However, simulcasting can also refer to, e.g. analogue and IP-based broadcasting.


Streaming refers to the simultaneous transmission and reproduction of video and audio data over a network. Contrary to downloading, the user will not receive a copy of the consumed media. The media is sent in a continuous stream of data packets and is played as it arrives. The data is discarded directly after reception by the user.


Streamripping software is the digital equivalent to the analogue cassette recorder. The app or software records audio or video streams and creates a digital copy of the streamed media. The resulting file can be saved on various digital devices such as smartphones. These digital copies of the streamed media can then be played without internet connection.

Subscription TV

Subscription-based TV, also called pay TV, refers to services usually provided by either analogue and digital cable or satellite, but also increasingly by digital terrestrial methods. Today, most subscription television services offer multiplex packages, where several channels of programming are offered rather than just one.

Subscription Video-on-demand (SVOD)

SVOD services (such as Netflix) are also delivered over the open Internet, but require a subscription.


Suisa is a copyright collective that represents the rights of composers, lyricists and publishers in Switzerland. For commercial use of musical works, they demand royalty payments, which are then distributed to the authors.

Transactional Video-on-demand (TVOD)

TVOD services (such as iTunes) deliver filmed entertainment content via the open Internet and do not require a subscription.

Transmission rates

Transmission is the process of sending and propagating an analogue or digital information signal over a physical point-to-point or point-to-multipoint transmission medium, either wired, optical fiber or wireless.

Very High Frequency (VHF)

The Very High Frequency range of the radio spectrum is the band extending from 30 MHz to 300 MHz. The VHF band is popular for mobile two-way radio communication as a great deal of satellite communication and broadcasting is done at VHF. The most common example is fast-scan television broadcasting. Further VHF is used for FM radio broadcast, land mobile stations, long range data communication with radio modems, amateur radio, marine communications, air traffic control communications and air navigation systems. Channels and subbands within the VHF portion of the radio spectrum are allocated by the International Telecommunication Union (ITU). In comparison to that, Ultra High Frequency (UHF) is the ITU designation for radio frequencies in the range between 300 MHz and 3 GHz (3,000 MHz).

Video-on-demand (VoD)

Video-on-demand allows consumers to select and watch video content on demand. VoD systems either stream content through a set-top box for real time viewing or download and store content for viewing at any time.

Vinyl trend

Only a few years ago, vinyl was expected to die out soon. In recent years however, vinyl experiences a comeback as sales for records on vinyl are on the rise again. The absolute volume of this market is still marginal.

Virtual reality (VR)

Virtual reality is an artificial, computer-generated simulation or recreation of a real life environment or situation.

Voice Over LTE (VoLTE)

Voice over LTE is a technology that enables smartphone users to make and receive calls via 4G networks. Because of its higher data capacity, VoLTE can offer better voice quality than calls over 3G or 2G networks. 


Web-TV provides generally available content and distributes it via the Internet. Unlike IPTV (Internet Protocol TV), which is distributed over proprietary networks, Internet TV is available wherever a broadband connection exists.

Wireless wide area network (WWAN)

A wireless wide area network is a form of wireless network for a larger size of a wide area network. A WWAN often differs from wireless local area network (WLAN) by using mobile telecommunication cellular network technologies such as LTE, WiMAX, UMTS, CDMA2000, GSM, CDPD and Mobitex to transfer data.