Acknowledgements

We would like to thank all out supporters who shared their insight with us and added significant value to this outlook.

Among many others we would like to give our special thanks to the people mentioned below who took their time for an exclusive interview.

Dietrich Berg | Management Board, Head of Newspapers | AZ Medien AG

Ralph Büchi | Chief Executive Officer | Ringier Axel Springer Schweiz AG

Hans Gabbe | Senior Vice President Sports Rights & Commercialization | Sky Deutschland GmbH

Marco Gasser | Head of National Advertising | 20 Minuten, Tamedia AG

Renè Gerber | General Secretary | ProCinema

Eric Grignon | Chief Executive Officer | Homedia SA

Philipp Mankowski | Chief Sales Officer National Media | Tamedia AG

Victor Masopust | Chief Executive Officer | Future TV AG & Cinergy AG

Jörg Meyer | Chief Officer Content & Consumer | Zattoo International AG

Simon Müller | Director Sales and Business Development | Sony Music Switzerland

Iman Nahvi | Chief Executive Officer | Advertima AG

Peter Neumann | Management Board, Head of Digital | AZ Medien AG

Urs Reinhard | Management Board, Vice President Strategy and Business Development | UPC

Heinrich Zetlmayer | Management Board | Turle Entertainment GmbH