Acknowledgements

We would like to thank all out supporters who shared their insight with us and added significant value to this outlook.

Among many others we would like to give our special thanks to the people mentioned below who took their time for an exclusive interview.

Jürg Bachmann | President of the Association for Swiss Private Radios and Head of Communication and Marketing/Public Affairs | Goldbach Group

Marco Gasser | Head of National Advertising | 20 Minuten, Tamedia AG

Matthias Schmidt | Senior Manager Strategy | Swisscom

Sebastian Tobler | Founder | Ateo

Simon Müller | Director Sales and Business Development | Sony Music Switzerland